Visit the agency

The Wednesday Windup Archives

Explore past issues packed with our best digital marketing insights and stories.

The Wednesday Windup Vol. 14: Performance Max, Lamborghinis, and My Biggest Oops Nov 20, 2024

Welcome back to the Wednesday Windup.

Yes, this is the unfiltered chaos of my shower thoughts—scribbled down before they disappear into the abyss of soap and steam.

And yes, I’ve got news. (Don’t I always?) But this one? This one might actually make you sit up a little...

Continue Reading...
Edition # 13 I The Gauntlet Nov 14, 2024

Some questions are just flat-out dumb. Yes, I said it. And you can quote me.

But I'll be the first one to encourage stupid questions. 

I have always championed an environment where anyone can ask anything

Because what you need isn’t a room full of sharp wits and finely honed...

Continue Reading...
The Wednesday Windup Vol. 12: The publisher for my first novel just sent 25,000 hardcovers to print—and I'm scared as hell. Nov 14, 2024

Welcome back to the Wednesday Windup!

There’s a certain power in the idea of beginning again—a quiet force, unannounced, that steps in regardless of how long we’ve been circling the same habits or shelving our best ideas. 

Beginning again doesn’t ask how many times...

Continue Reading...
Edition # 11 I Do Not Follow Nov 14, 2024

Alright, folks, welcome back to the Wednesday Windup. I’m embarrassed to ask, but are you actually reading these?! (Besides my mom.)

Goddammit, I’m pathetic.

But I'll still share my thoughts from this week... 

Eternal discontent is not a second and separate worthwhile mindset to...

Continue Reading...
Edition # 10 I Funeral Crashers Nov 14, 2024

My thoughts right now: "And it’s only Wednesday?!" 

But hey, we’re back with a newsletter that’ll recharge your batteries (and mine). 

When you’re burned out, and everyone around you feels it, something’s gotta change. For me, writing, reading, and talking...

Continue Reading...
Edition # 9 I The Science of Retainer Fees Oct 16, 2024

It’s 2:30 on a Wednesday, and after five cups of coffee and a solid hour of procrastination, here we are—welcome to this week’s Wednesday Windup.

Today, I'm diving into a fundamental truth in business: to truly succeed, you need to master two fields—your own and your...

Continue Reading...
Edition # 8 I Rising Star Oct 09, 2024

Feeling like there’s too much on your plate? Deadlines piling up, meetings multiplying, and that to-do list that just won’t quit? If you’ve been waiting for a sign to slow down, take a breath, and reset—this is it.

Here’s the truth: burnout is real. But what gets me...

Continue Reading...
Edition # 7 I Burnt the Midnight Oil Oct 02, 2024

Welcome to this week’s Wednesday Windup. As I sit down to write this, Rosh Hashanah is just a few hours away. For those unfamiliar, Rosh Hashanah marks the Jewish New Year—a time of reflection, renewal, and gratitude. It’s an opportunity to look back at the year behind us,...

Continue Reading...
Edition # 6 How I Became Idiotically Optimistic Sep 25, 2024

Welcome back to the Wednesday Windup. It’s 2:30. Grab your coffee, drop the to-do list, and let’s hit reset for a bit.

Today, we’re diving into decision-making—why it matters, how we mess it up, and what it took to launch my first course over a decade ago. Oh, and...

Continue Reading...
Edition #5 Rules For Life Sep 18, 2024

Fair warning: This is a long one—but it’s worth it.

It’s 2:30 in the afternoon, which means you’re probably hitting that slump, right? 

So go ahead and grab your coffee (or tea if you’re more refined than I am). Take a deep breath. Now let’s shake off...

Continue Reading...
Edition #4 Like You Do Sometimes, Grandpa? Sep 11, 2024

Have you ever been on a video call with a bunch of other people, and innocently, very innocently at first, you start checking your email (a slippery slope indeed, because you're really still working) and before you know it you're shopping for flannel throw blankets, checking the price of...

Continue Reading...
Edition #3 There's No Beer in the Third Period Sep 04, 2024

Hi. Welcome back to the Wednesday Windup. This week, I want to share why I constantly repeat to my team—almost at nauseam—the phrase: Ready, Fire, Aim. I believe it’s the only way to truly move forward and make progress.

 The world loves Ready, Aim, Fire—sounds...

Continue Reading...
1 2

SUBSCRIBE TO THE WEDNESDAY WINDUP NEWSLETTER

Your 2:30 p.m. midweek pick-me-up that’s more effective than coffee. 


Each Wednesday, get expert Google & Meta Ads strategies delivered right to your inbox. It's an unfiltered glimpse into the wild, unpredictable world of digital advertising. We’ll share our biggest flops, the strategies we salvaged, and the lessons that turned it all around. You’ll leave with practical takeaways—and the comfort of knowing that even the pros have been where you are now (and learned a lot of it the hard way).