The Wednesday Windup Archives
Explore past issues packed with our best digital marketing insights and stories.
Welcome to this week’s Wednesday Windup. As I sit down to write this, Rosh Hashanah is just a few hours away. For those unfamiliar, Rosh Hashanah marks the Jewish New Year—a time of reflection, renewal, and gratitude. It’s an opportunity to look back at the year behind us,...
Welcome back to the Wednesday Windup. It’s 2:30. Grab your coffee, drop the to-do list, and let’s hit reset for a bit.
Today, we’re diving into decision-making—why it matters, how we mess it up, and what it took to launch my first course over a decade ago. Oh, and...
Fair warning: This is a long one—but it’s worth it.
It’s 2:30 in the afternoon, which means you’re probably hitting that slump, right?
So go ahead and grab your coffee (or tea if you’re more refined than I am). Take a deep breath. Now let’s shake off...
Have you ever been on a video call with a bunch of other people, and innocently, very innocently at first, you start checking your email (a slippery slope indeed, because you're really still working) and before you know it you're shopping for flannel throw blankets, checking the price of...
Hi. Welcome back to the Wednesday Windup. This week, I want to share why I constantly repeat to my team—almost at nauseam—the phrase: Ready, Fire, Aim. I believe it’s the only way to truly move forward and make progress.
The world loves Ready, Aim, Fire—sounds...
In advertising, we all face those moments where everything seems against us—the algorithms aren’t cooperating, client demands are sky-high, and the data feels discouraging. It's like the last stretch of a tough journey, where you're tested to your limits.
This past week, I took on a...
Let’s be real—Wednesdays are tough. It’s that awkward middle child of the week, not close enough to Friday to feel hopeful, but far enough from Monday that you can’t complain about it anymore. And then comes the 2:30 slump. You know, that time of day when even your coffee...
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Each Wednesday, get expert Google & Meta Ads strategies delivered right to your inbox. It's an unfiltered glimpse into the wild, unpredictable world of digital advertising. We’ll share our biggest flops, the strategies we salvaged, and the lessons that turned it all around. You’ll leave with practical takeaways—and the comfort of knowing that even the pros have been where you are now (and learned a lot of it the hard way).