Marketers across the world love our Google Ads education...
What you'll learn in the Ultimate Performance Max course:
◼ Set up performance max campaigns that consistently drive results across any industry.
◼ How to pick the right bidding strategy to align with your specific business goals
◼ How to set up your performance max campaigns to make more profit
◼ Identify and create the best audience signals, search themes, and creatives to reach your goals.
◼ How to set up your product feeds and asset groups for the best results
◼ The secrets to running Performance Max for lead gen and e-commerce business
◼ How to analyze performance and conduct thorough audits to uncover and fix performance issues
◼ Optimize campaigns for sustained success in a competitive environment
◼ Set up and scale your budget strategically to maximize growth without overspending
◼ Execute effective testing strategies to continuously improve results
◼ Analyze competitor strategies to stay ahead in your market
◼ Learn advanced tactics to increase your return on ad spend
What's included in the course?
6+ hours of on-demand video content
Easy-to-follow guides, templates, and calculators
Certificate of completion and LinkedIn recommendation
Easy access on mobile, computer, and TV
60 self-paced lessons for every level of experience
Customized learning plan built for you
Personalized support from advanced strategists
Proven tactics and strategies used by an ad agency
The curriculum.
16 sections | 60 lessons | 6h 4m total length
Lesson #1 Introduction to Performance Max
Lesson #2 Performance Max 101
Lesson #3 Performance Max Benefits
Lesson #4 The Anatomy of a Performance Max Campaign
Lesson #5 The Art of Pmax Assets
Lesson #6 The Inner Workings of Pmax Listing Groups
Lesson #7 The Secret of Pmax Signals
Lesson #8 The 3 Types of Pmax Campaigns
Lesson #9 The Most Common Campaign Structures
Lesson #10 The Winning Asset Group Structures
Lesson #11 Understanding Prospecting and Remarketing
Lesson #12 How To Optimize for New Customers
Lesson #13 When to Consider New Customer Acquisition Bidding Strategy
Lesson #14 Strategy vs. Tactic
Lesson #15 Essential Questions for Pmax Structure
Lesson #16 When and Why To Create Separate Pmax Campaigns
Lesson #17 Everything You Need to Know for E-commerce Success
Lesson #18 Pmax for Lead Gen
Lesson #19 A Secret Tip For Lead Gen Accounts
Lesson #20 Understanding the Cross-Network Percentage of Spend
Lesson #21 Example Walkthroughs
Lesson #22 How Pmax Fits In The Google Ads Ecosystem
Lesson #23 How Pmax Overlaps With Other Campaign Types
Lesson #24 The Interplay With Search Campaigns
Lesson #25 Performance Max vs. Other Campaign Types
Lesson #26 The Nuances of Auto Created Assets
Lesson #27 Page Feeds for Pmax
Lesson #28 Content Exclusions: Mobile Apps
Lesson #29 Placement and Brand Exclusions
Lesson #30 The True Value of Value Rules
Lesson #31 Seasonality Bid Adjustments
Lesson #32 Data Exclusions & IP Exclusions
Lesson #33 All Performance Max Levers
Lesson #34 Choosing Your Objective & Bid Strategy
Lesson #35 Basic and Advanced Campaign Settings Walkthrough
Lesson #36 Best Practices for Pmax Campaigns
Lesson #37 Campaign & Asset Group Reporting
Lesson #38 Auction Insights Report
Lesson #39 Popular Reports To Create In The Report Editor
Lesson #40 Search Categories Insights
Lesson #41 Are We Spending On Returning Users?
Lesson #42 How To Implement the Pmax Script
Lesson #43 How to analyze the Pmax Script
Lesson #44 Pmax Script Best Practices
Lesson #45 Adjusting ROAS or Budgets
Lesson #46 Advanced Optimization Techniques
Lesson #47 Feed Only Pmax Campaigns
Lesson #48 Pmax Insights
Lesson #49 Common Pmax Problems & How To Fix Them
Lesson #50 How To Avoid Spam Leads & Bots
Lesson #51 Three Different Type of Experiments
Lesson #52 Performance Max Uplift Experiment
Lesson #53 Pmax Testing Decision Tree
Lesson #54 Feed Only Pmax Campaigns
Lesson #55 Specific Audience Personas Pmax Campaigns
Lesson #56 Full Social Approach Pmax Campaigns
Lesson #57 The 81-Step Pmax Checklist
Lesson #58 The Principles of a Profitable & Scalable Pmax Campaigns
Lesson #59 Key Takeaways for Successful Pmax Campaigns
Lesson #60 An Ad Agency's Secrets To Pmax Success
Real-life success from our students.
★★★★★
JEREMY TRIPLED HIS INCOME
“I went from barely paying my bills to quitting my job and traveling the world.”
Truly exceptional and comprehensive. Isaac crafted the entire course with the user in mind, aiming to help them maximize profitability in their accounts. Isaac's humble approach and insights gained from working with clients made this course extremely relevant and valuable.
★★★★★
ANASTASIA DOUBLED HER RETURN ON INVESTMENT
“I learned how to create a profitable Google Ads account from the ground up.”
It's hard to find anyone sharing this level of expertise and information with the world. Thank you for always updating the course. I can't thank you enough, Isaac. You have helped me turn my passion into a profitable source of income.
★★★★★
DEREK STARTED HIS OWN AGENCY
“I finally quit my 9 to 5 and started my own ad agency.”
I couldn't wait to start my own agency and be on my own time. I took Isaac's course late one night. I binge-watched it all the way through and set up a Google Ads account the very next day. Started offering my services through Upwork and the rest is history.
★★★★★
GABRIEL BUILT A MILLION DOLLAR BUSINESS
“After only one year we scaled up a business from $0 to $1.1 million in revenue.”
I started an e-commerce business, and I was really struggling with Google Ads. I tried a bunch of other marketing courses from so-called 'gurus,' but they didn't help me much until I found Isaac's course. After the first lesson, I grabbed my notebook and didn't stop scribbling notes. This guy is so knowledgeable.
The power to succeed is already inside you—all you have to do is take that first step.
Take the course
Frequently asked questions
Is the course for beginners or advanced Performance Max experts?
How current is the Ultimate Performance Max course?
Will the course guide me through the advanced strategies?
How practical and hands-on is this course?
Does this Performance Max course cover strategies for lead gen and e-commerce businesses?
Is there a money-back guarantee?
Will Isaac or someone at the AdVenture Academy answer any questions I might have?
319,890
Students who have
taken this course
52,321
5-star reviews from our students.
2X
Average increase in revenue attributed to Google Ads
500+
Clients, big and small, have used our strategies
Try this course for 30 days.
If you don't love it, then get your money back.
We are confident that this course will help you make more money from your Google Ads campaigns. If it doesn't, we'll refund your money, no questions asked.
