Marketers across the world love our digital advertising education...
What you'll learn in this course:
◼ Clearly define what strategy means in advertising and how it aligns with overall business goals.
◼ Create a strategy blueprint that serves as a guide for all campaign decisions.
◼Set clear, actionable business and advertising goals that drive success.
◼ Create a comprehensive media plan that outlines where, when, and how you’ll reach your audience (And hit your goals.)
◼ Allocate your budget effectively across channels to achieve the best return on investment.
◼ Learn practical budgeting techniques to avoid overspending while maximizing results.
◼Learn how to analyze market dynamics and understand how they affect your strategy.
◼Learn when to pivot or stay the course based on changing conditions.
◼Understand how to analyze historical performance and use insights to inform future actions.
What's included?
2 hours of on-demand video content
Easy-to-follow guides and templates.
Certificate of completion and LinkedIn recommendation
Easy access on mobile, computer, and TV
15 self-paced lessons for every level of experience
Customized learning plan built for you
Personalized support from advanced strategists
Proven tactics and strategies used by an ad agency
The curriculum.
5 sections | 15 lessons | 1h 59m total length
Lesson #1 What is a strategy?
Lesson #2 Defining your goals
Lesson #3 Business goals vs. advertising goals
Lesson #4 How to analyze the distance from goals
Lesson #5 The interplay of market dynamics
Lesson #6 Reassessing goals
Lesson #7 Understanding the problem statement
Lesson #8 Audience diagnosis findings
Lesson #9 Creative strategy development
Lesson #10 Your story vs. your customer's story
Lesson #11 Understanding historical performance
Lesson #12 Storytelling metrics in paid advertising
Lesson #13 Creating an actionable strategy
Lesson #14 How to create a media plan
Lesson #15 Budget planning for effective performance
Real-life success from our students.
★★★★★
EMMA STARTED HER OWN BUSINESS
“Wow. No words can describe how helpful this strategy lab has been. Except maybe my 5x revenue since taking the course...”
I've been looking for this type of course for years. No one was able to really explain this as clearly and easily for the modern digital advertising world. I finally felt confident with creating a media plan and investing in my dream business. Thank you, Nechama. Thank you, AdVenture Academy.
★★★★★
REBECCA APPLAUDED BY HER TEAM
“I feel more confident and equipped to create a smarter ad strategy.”
This course taught me how to map out a strategy that connects every dollar to actual growth, and I walked away ready to make smarter, bolder decisions. My team was floored at the way I was able to present and deliver the strategy (and the actual results).
★★★★★
TIA AND ANNA STARTED THEIR OWN BUSINESS
“We knew nothing about marketing and this course taught us everything we needed to know in such a clear way.”
As sisters, best friends, and entrepreneurs, we had a dream to start our own drink and dessert business but lacked any background in marketing. Then we discovered AdVenture Academy, and it completely transformed our approach. The level of intricacy covered—explaining every detail of paid advertising in a way that’s easy to understand—was beyond anything we expected. Well done.
★★★★★
BENJAMIN GOT A $10K PROMOTION
“I learned more here than in my four years of studying marketing in school.”
If digital marketing feels overwhelming, this course is essential. It covers everything you need to grow a brand and thrive in today’s fast-paced world. I have a marketing degree, yet I learned more here than in four years of study. The course is packed with practical insights and in-depth research every marketer should know.
The power to succeed is already inside you—all you have to do is take that first step.
Take the course
Frequently asked questions
Is the course for beginners or advanced advertisers?
How current is this course?
How practical and hands-on is this course?
Does this course cover strategies for lead gen and e-commerce businesses?
Is there a money-back guarantee?
Will Nechama or someone at the AdVenture Academy answer any questions I might have?
319,890
Students have
taken our courses
52,321
5-star reviews from our students.
2X
Average increase in revenue attributed to paid advertising
500+
Clients, big and small, have used our strategies
Try this course for 30 days.
If you don't love it, then get your money back.
We are confident that this course will help you make more money from your advertising campaigns. If it doesn't, we'll refund your money, no questions asked.
