Marketers across the world love our Meta Ads education...
What you'll learn in this course:
◼ Confidently set up and run Meta ads from scratch, without feeling overwhelmed by the interface.
◼ Use automated campaigns to save time while still getting great results.
◼ Build audiences that target the right people, so you stop wasting money on the wrong clicks.
◼ Create ads that stand out and get people to take action, even if you’re not a designer.
◼ Structure your ad account in a way that avoids overlapping campaigns and wasted budget.
◼ Take advantage of machine learning to improve your ads automatically over time.
◼ Set up proper tracking so you can see what’s working and what’s not.
◼ Run simple tests to figure out which ads, audiences, or placements are delivering the best results.
◼ Understand your ad results without getting lost in complicated metrics, so you know exactly what to tweak.
◼ Audit your own Meta ad account to spot problems and opportunities for improvement.
◼ Troubleshoot underperforming ads with proven methods to turn results around fast.
◼ Master agency-level dos and don'ts for scaling campaigns effectively.
What's included?
8+ hours of on-demand video content
Easy-to-follow guides, templates, and calculators
Certificate of completion and LinkedIn recommendation
Easy access on mobile, computer, and TV
76 self-paced lessons for every level of experience
Customized learning plan built for you
Personalized support from advanced strategists
Proven tactics and strategies used by an ad agency
The curriculum.
18 sections | 72 lessons | 8h 32m total length
Lesson #1 Kickstart your Meta Ads journey
Lesson #2 Meta Ads: A creative first platform
Lesson #3 Demystifying the Meta Ads auction
Lesson #4 How the Meta auction works
Lesson #5 The key metrics of Meta Ads
Lesson #6 The hidden influences on Meta Ad performance
Lesson #7 Mastering the three pillars of Meta Ads
Lesson #8 Audience sizes for every stage of the funnel
Lesson #9 Unpacking prospecting on Meta
Lesson #10 How to stay top of mind with remarketing
Lesson #11 Exploration of Meta audience types
Lesson #12 The anatomy of a Meta Ad
Lesson #13 Exploring Meta Ad types
Lesson #14 The components of a good creative
Lesson #15 Your ultimate guide to the Meta Ads Library
Lesson #16 Creative strategies that boost conversions
Lesson #17 The key pillars of a winning ad
Lesson #18 Crafting the perfect hook
Lesson #19 Why social proof powers creative success
Lesson #20 Tapping into UGC & brand collaborations
Lesson #21 Unlocking the power of Post IDs
Lesson #22 Optimizing machine learning in Meta Ads
Lesson #23 Tracking wars: Client-side vs. Server-side
Lesson #24 CAPI server setup made simple
Lesson #25 Boosting your Event Match Quality (EMQ)
Lesson #26 Master Server-side tracking with GTM & Linking Meta with GA4
Lesson #27 Accelerating machine learning for better results
Lesson #28 Maximizing budget impact in Meta Ads
Lesson #29 What to do when machine learning misses the mark
Lesson #30 Click vs. view: conversion breakdown
Lesson #31 Is Meta misreporting your conversions?
Lesson #32 Troubleshooting matchback issues
Lesson #33 Structuring your Meta Ads for success
Lesson #34 Navigating the modern Meta marketing funnel
Lesson #35 Campaigns vs. ad sets vs. ads
Lesson #36 Unlock the power of Advantage+ campaigns
Lesson #37 Advantage+ strategies for audiences and creatives
Lesson #38 Advantage+ vs. manual campaigns
Lesson #39 Dialing in Advantage+ audience settings
Lesson #40 The two Meta strategies you need to know
Lesson #41 Essential questions for building your Meta account
Lesson #42 How to split spend: prospecting vs. remarketing
Lesson #43 The strategy behind Meta remarketing
Lesson #44 Meta Ads account structure: best practices
Lesson #45 Our top advanced campaign structures
Lesson #46 Smart budget allocation strategies
Lesson #47 Mastering Meta bid strategies
Lesson #48 Campaign vs. ad set budgets: When to use what
Lesson #49 Choosing the right campaign objectives
Lesson #50 Setting up conversion events for success
Lesson #51 Creating a Seamless Shopping Experience with Meta
Lesson #52 A deep dive Into Meta audiences: Interest, lookalike, & custom audiences
Lesson #53 Automated rules and ad scheduling
Lesson #54 How to create product sets in Meta
Lesson #55 Testing strategies to maximize results
Lesson #56 Audience testing getting the right fit
Lesson #57 Creative testing: finding what resonates
Lesson #58 Full funnel testing explained
Lesson #59 Optimizing catalog testing for success
Lesson #60 Meta’s experiment lab how to use it
Lesson #61 Essential metrics for analyzing meta ads
Lesson #62 9 reports every meta ads manager should know
Lesson #63 Using URL parameters to track performance
Lesson #64 Why naming conventions matter
Lesson #65 The different types of Meta audits
Lesson #66 The ultimate Meta Ads audit checklist
Lesson #67 Quick wins to boost your Meta campaigns
Lesson #68 How to run a creative audit
Lesson #69 7 must-do’s for a successful ad account
Lesson #70 7 ad account mistakes to avoid
Lesson #71 Key takeaways for Meta Ads mastery
Lesson #72 How to create accurate projections for Meta campaigns
Real-life success from our students.
★★★★★
JEREMY TRIPLED HIS INCOME
“I went from barely paying my bills to quitting my job and traveling the world.”
Truly exceptional and comprehensive. Isaac crafted the entire course with the user in mind, aiming to help them maximize profitability in their accounts. Isaac's humble approach and insights gained from working with clients made this course extremely relevant and valuable.
★★★★★
ANASTASIA DOUBLED HER RETURN ON INVESTMENT
“I learned how to create a profitable Meta Ads account from the ground up.”
It's hard to find anyone sharing this level of expertise and information with the world. Thank you for always updating the course. I can't thank you enough, Isaac. You have helped me turn my passion into a profitable source of income.
★★★★★
DEREK STARTED HIS OWN AGENCY
“I finally quit my 9 to 5 and started my own ad agency.”
I couldn't wait to start my own agency and be on my own time. I took Isaac's course late one night. I binge-watched it all the way through and set up a Meta Ads account the very next day. Started offering my services through Upwork and the rest is history.
★★★★★
GABRIEL BUILT A MILLION DOLLAR BUSINESS
“After only one year we scaled up a business from $0 to $1.1 million in revenue.”
I started an e-commerce business, and I was really struggling. I tried a bunch of other marketing courses from so-called 'gurus,' but they didn't help me much until I found Isaac's course. After the first lesson, I grabbed my notebook and didn't stop scribbling notes. This guy is so knowledgeable.
The power to succeed is already inside you—all you have to do is take that first step.
Take the course
Frequently asked questions
Is the course for beginners or advanced Meta Ads experts?
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Will Isaac or someone at the AdVenture Academy answer any questions I might have?
319,890
Students who have
taken this course
52,321
5-star reviews from our students.
2X
Average increase in revenue attributed to Meta Ads
500+
Clients, big and small, have used our strategies
Try this course for 30 days.
If you don't love it, then get your money back.
We are confident that this course will help you make more money from your Meta Ads campaigns. If it doesn't, we'll refund your money, no questions asked.
