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The Modern 
Meta Ads Course



A hands-on-keyboard Meta Ads course that takes you from basics to expert level, no experience needed.

Bestseller    ★★★★★  317,583+ Students

ⓘ Updated 9/2024 

$199

Take the course
 
Preview course


Get the Modern Meta Ads course 
AND 24 additional courses
with the 
AdVenture Academy all-access pass. 

 

The Modern 
Meta Ads Course


A hands-on-keyboard Meta Ads course that takes you from basics to expert level, no experience needed.

Bestseller  

 ★★★★★  317,583+ Students

ⓘ Updated 9/2024 

$199

Take the course
Preview course

Get the Modern Meta Ads course AND 24 additional courses with the AdVenture Academy all-access pass.

Marketers across the world love our Meta Ads education... 

What you'll learn in this course: 

 
Confidently set up and run Meta ads from scratch, without feeling overwhelmed by the interface.

◼ Use automated campaigns to save time while still getting great results.

◼ Build audiences that target the right people, so you stop wasting money on the wrong clicks.

◼ Create ads that stand out and get people to take action, even if you’re not a designer.
◼ Structure your ad account in a way that avoids overlapping campaigns and wasted budget.

◼ Take advantage of machine learning to improve your ads automatically over time.

◼ Set up proper tracking so you can see what’s working and what’s not.

◼ Run simple tests to figure out which ads, audiences, or placements are delivering the best results.
◼ Understand your ad results without getting lost in complicated metrics, so you know exactly what to tweak.

◼ Audit your own Meta ad account to spot problems and opportunities for improvement.

◼ Troubleshoot underperforming ads with proven methods to turn results around fast.

◼ Master agency-level dos and don'ts for scaling campaigns effectively.

What's included?

8+ hours of on-demand video content

Easy-to-follow guides, templates, and calculators

Certificate of completion and LinkedIn recommendation

Easy access on mobile, computer, and TV

76 self-paced lessons for every level of experience

Customized learning plan built for you

Personalized support from advanced strategists

Proven tactics and strategies used by an ad agency

Take the course

Taught by the advertisers behind the
fastest-growing digital ad agency.


If you’re reading this, our ads worked. Get ready to learn the magic behind making Meta Ads work for you, too.


This all-new Meta Ads course delivers the latest 2024 strategies, tactics, and insights you need to drive real results. You’ll learn how to pick the perfect bidding strategies, set up scalable campaigns, and create ads that would make Madison Avenue jealous.

Born in the trenches of our agency, this course gives you insider access to the exact strategies we use to deliver profits for both billion-dollar brands and kitchen-table startups. Led by Esther Nadoff—Director of Marketing at AdVenture—this is your chance to learn Meta Ads from the inside out. 

Take the course

Taught by the advertisers behind the
fastest-growing digital ad agency.

If you’re reading this, our ads worked. Get ready to learn the magic behind making Meta Ads work for you, too.


This all-new Meta Ads course delivers the latest 2024 strategies, tactics, and insights you need to drive real results. You’ll learn how to pick the perfect bidding strategies, set up scalable campaigns, and create ads that would make Madison Avenue jealous.

Born in the trenches of our agency, this course gives you insider access to the exact strategies we use to deliver profits for both billion-dollar brands and kitchen-table startups. Led by Esther Nadoff—Director of Marketing at AdVenture—this is your chance to learn Meta Ads from the inside out. 

Take the course

The curriculum. 


18 sections
| 72 lessons | 8h 32m total length

Lesson #1 Kickstart your Meta Ads journey

Lesson #2 Meta Ads: A creative first platform

Lesson #3 Demystifying the Meta Ads auction

Lesson #4 How the Meta auction works

Lesson #5 The key metrics of Meta Ads

Lesson #6
  The hidden influences on Meta Ad performance

 


 


Lesson #7 Mastering the three pillars of Meta Ads

Lesson #8 Audience sizes for every stage of the funnel

Lesson #9 Unpacking prospecting on Meta

Lesson #10 How to stay top of mind with remarketing

Lesson #11 
Exploration of Meta audience types

 


 

Lesson #12 The anatomy of a Meta Ad

Lesson #13 Exploring Meta Ad types

Lesson #14 The components of a good creative

Lesson #15 Your ultimate guide to the Meta Ads Library

Lesson #16  Creative strategies that boost conversions

 


 

Lesson #17 The key pillars of a winning ad

Lesson #18 Crafting the perfect hook

Lesson #19 Why social proof powers creative success

Lesson #20 Tapping into UGC & brand collaborations

Lesson #21
Unlocking the power of Post IDs

 


 


Lesson #22 
Optimizing machine learning in Meta Ads

Lesson #23 Tracking wars: Client-side vs. Server-side

Lesson #24 CAPI server setup made simple

Lesson #25 Boosting your Event Match Quality (EMQ)

Lesson #26 
Master Server-side tracking with GTM & Linking Meta with GA4

 


 

 
Lesson #27 
Accelerating machine learning for better results

Lesson #28 
Maximizing budget impact in Meta Ads

Lesson #29 
What to do when machine learning misses the mark

 


 


Lesson #30 
Click vs. view: conversion breakdown

Lesson #31 Is Meta misreporting your conversions?

Lesson #32 Troubleshooting matchback issues

 


 

Lesson #33 Structuring your Meta Ads for success

Lesson #34 Navigating the modern Meta marketing funnel

Lesson #35 Campaigns vs. ad sets vs. ads

 


 

Lesson #36 Unlock the power of Advantage+ campaigns

Lesson #37 Advantage+ strategies for audiences and creatives

Lesson #38 Advantage+ vs. manual campaigns

Lesson #39 
Dialing in Advantage+ audience settings
 

 


 

Lesson #40 The two Meta strategies you need to know

Lesson #41 
Essential questions for building your Meta account

Lesson #42 How to split spend: prospecting vs. remarketing

Lesson #43 
The strategy behind Meta remarketing

 

 


 

Lesson #44 Meta Ads account structure: best practices

Lesson #45 
Our top advanced campaign structures

Lesson #46 
Smart budget allocation strategies

Lesson #47 
Mastering Meta bid strategies

Lesson #48 
Campaign vs. ad set budgets: When to use what

 

 


 

Lesson #49 Choosing the right campaign objectives

Lesson #50 Setting up conversion events for success

Lesson #51 
Creating a Seamless Shopping Experience with Meta

Lesson #52 A deep dive Into Meta audiences: Interest, lookalike, & custom audiences

Lesson #53 
Automated rules and ad scheduling

Lesson #54 How to create product sets in Meta

 


 

Lesson #55 Testing strategies to maximize results

Lesson #56 Audience testing getting the right fit

Lesson #57 Creative testing: finding what resonates

Lesson #58 Full funnel testing explained

Lesson #59 Optimizing catalog testing for success

Lesson #60 Meta’s experiment lab how to use it

 


 

Lesson #61 Essential metrics for analyzing meta ads

Lesson #62 9 reports every meta ads manager should know 

Lesson #63
Using URL parameters to track performance 
 
Lesson #64 Why naming conventions matter

 


 

Lesson #65 The different types of Meta audits


Lesson #66 The ultimate Meta Ads audit checklist

 

Lesson #67 Quick wins to boost your Meta campaigns

 

Lesson #68 How to run a creative audit 

 


 

Lesson #69 7 must-do’s for a successful ad account

Lesson #70 
7 ad account mistakes to avoid

Lesson #71 
Key takeaways for Meta Ads mastery

Lesson #72
H
ow to create accurate projections for Meta campaigns

 


 

Exclusive offer. Limited time only!


Sign up for our Meta Ads course and unlock free access to our brand-new Strategy Lab course.

22+ lessons on strategy, media plans, budgets, and basically making your business goals happen. All wrapped up in one lovely purchase.

 

Take the course

Exclusive offer. Limited time only!

Sign up for our Meta Ads course and unlock free access to our brand-new Strategy Lab course.

22+ lessons on strategy, media plans, budgets, and basically making your business goals happen. All wrapped up in one lovely purchase.

Take the course

A sneak peek inside the course ... 

 
 
 
 
Take the course

Real-life success from our students.

 ★★★★★

JEREMY TRIPLED HIS INCOME

“I went from barely paying my bills to quitting my job and traveling the world.”


Truly exceptional and comprehensive. Isaac crafted the entire course with the user in mind, aiming to help them maximize profitability in their accounts. Isaac's humble approach and insights gained from working with clients made this course extremely relevant and valuable.

 


 

 ★★★★★

ANASTASIA DOUBLED HER RETURN ON INVESTMENT

“I learned how to create a profitable Meta Ads account from the ground up.”


It's hard to find anyone sharing this level of expertise and information with the world. Thank you for always updating the course. I can't thank you enough, Isaac. You have helped me turn my passion into a profitable source of income. 

 


 

 ★★★★★

DEREK STARTED HIS OWN AGENCY

“I finally quit my 9 to 5 and started my own ad agency.”


I couldn't wait to start my own agency and be on my own time. I took Isaac's course late one night. I binge-watched it all the way through and set up a Meta Ads account the very next day. Started offering my services through Upwork and the rest is history. 

 


 

 ★★★★★

GABRIEL BUILT A MILLION DOLLAR BUSINESS

“After only one year we scaled up a business from $0 to $1.1 million in revenue.”


I started an e-commerce business, and I was really struggling. I tried a bunch of other marketing courses from so-called 'gurus,' but they didn't help me much until I found Isaac's course. After the first lesson, I grabbed my notebook and didn't stop scribbling notes. This guy is so knowledgeable. 

The power to succeed is already inside you—all you have to do is take that first step.

Take the course

Frequently asked questions


 

319,890

Students who have
taken this course

52,321

5-star reviews from our students. 

2X

Average increase in revenue attributed to Meta Ads

500+

Clients, big and small, have used our strategies
Take the course

Try this course for 30 days. 

If you don't love it, then get your money back. 

 

We are confident that this course will help you make more money from your Meta Ads campaigns. If it doesn't, we'll refund your money, no questions asked. 

Take the course


We are on a mission to create a community of kick-ass advertisers 
armed with the most impactful strategies, tools, and insights to get better campaign results, fast. We'd also like Isaac to get rid of all of his trucker hats, but that’s more of a long-term goal.

 

Ready to join our cult?

We are on a mission to create a community of kick-ass advertisers armed with the most impactful strategies, tools, and insights to get better campaign results, fast. We'd also like Isaac to stop wearing trucker hats, but that’s more of a long-term goal.

 

Ready to join our cult?

Pop in your email, and we’ll send you digital advertising tips every week (or not).

 

Pop in your email, and we’ll send you digital advertising tips every week (or not).

 

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