Marketers across the world love our Google Ads education...
What you'll learn in this course:
◼ Set up campaigns that consistently drive results across any industry
◼ How to pick the right bidding strategy to align with your specific business goals
◼ How to set up conversion tracking to optimize machine learning and improve outcomes
◼ Identify and select the best keywords for attracting high-quality traffic
◼ How to target the right audiences with pinpoint accuracy to maximize conversions
◼ Craft compelling ads that resonate with your audience and drive action
◼ Conduct thorough audits to uncover and fix performance issues
◼ Optimize campaigns for sustained success in a competitive environment
◼ Set up and scale your budget strategically to maximize growth without overspending
◼ Execute effective testing strategies to continuously improve results
◼ Analyze competitor strategies to stay ahead in your market
◼ Learn advanced tactics to increase your return on ad spend
What's included?
30+ hours of on-demand video content
Easy-to-follow guides, templates, and calculators
Certificate of completion and LinkedIn recommendation
Easy access on mobile, computer, and TV
81 self-paced lessons for every level of experience
Customized learning plan built for you
Personalized support from advanced strategists
Proven tactics and strategies used by an ad agency
The curriculum.
17 sections | 81 lessons | 24h 42m total length
Lesson #1 The key metrics of Google Ads
Lesson #2 Understanding the Google Ads auction
Lesson #3 What determines your actual CPC?
Lesson #4 How does the Google Ads auction operate
Lesson #5 Balancing CPC against conversion rate and AOV
Lesson #6 Google Ads key terminology you need to know
Lesson #7 Introduction to the three pillars of Google Ads
Lesson #8 Understanding the user
Lesson #9 Managing costs
Lesson #10 Leveraging machine learning
Lesson #11 Keyword vs. search terms vs. negative keywords
Lesson #12 Keyword match types
Lesson #13 Search terms report
Lesson #14 Brand inclusions and brand exclusions lists
Lesson #15 Understanding negative keywords
Lesson #16 Keyword and search term dashboard walkthrough
Lesson #17 Understanding targeting vs. observation vs. exclusion
Lesson #18 Audience targeting options
Lesson #19 Audience-focused strategies
Lesson #20 Analyzing audience performance reports
Lesson #21 Audience testing ideas
Lesson #22 Understanding the user funnel
Lesson #23 The psychological principles of ad copy
Lesson #24 Isaac’s top 5 tips for ad copy
Lesson #25 Isaac’s top 5 tips for creatives
Lesson #26 Managing costs with bidding strategies
Lesson #27 Google Ads bidding strategies
Lesson #28 The case for smart bidding
Lesson #29 The case for manual bidding
Lesson #30 The auction insights report
Lesson #31 Supply / Demand = Competitiveness
Lesson #32 Troubleshooting high costs
Lesson #33 High-quality conversion data
Lesson #34 Data. budget. time.
Lesson #35 Understanding AI confidence
Lesson #36 Practical applications
Lesson #36 The anatomy of a search campaign
Lesson #37 Branded search philosophy
Lesson #38 New search campaigns for e-commerce & lead gen
Lesson #39 Value-based bidding for lead gen
Lesson #40 Example search campaign set up
Lesson #41 Common search campaign questions & tips
Lesson #42 10 strategies for search success
Lesson #43 Understanding responsive search ads (RSA)
Lesson #44 Top 3 Problems With RSA’s
Lesson #45 5 Tactical Solutions To Improve Your RSA Performance
Lesson #46 What is demand generation
Lesson #47 Where demand gen campaigns appear
Lesson #48 Demand gen campaign tips
Lesson #49 The basics of an app campaign
Lesson #50 Understand your levers
Lesson #51 Video campaign strategies
Lesson #52 How to produce an effective video ad for YouTube
Lesson #53 The principles of a quality video
Lesson #54 YouTube ad math
Lesson #55 Creative frameworks
Lesson #56 The ADUCATE Method
Lesson #57 Ways to increase click-through rate
Lesson #58 How effective are video campaigns?
Lesson #59 The Conversion Tracking Layers
Lesson #60 Data-driven attribution
Lesson #61 Primary vs. secondary conversion actions
Lesson #62 Offline conversion tracking
Lesson #63 Enhanced conversions
Lesson #64 Consent mode and conversion modeling
Lesson #65 Conversion adjustments for returns, partial returns, or cancellations
Lesson #66 New customer data
Lesson #67 Cart data (e-commerce)
Lesson #68 Profit tracking (e-commerce)
Lesson #69 Server-side tracking
Lesson #70 Third party cross-channel attribution tools
Lesson #71 Transaction ID tracking & custom variables
Lesson #72 Conversion Action Reporting
Lesson #73 Dashboard walkthrough
Lesson #74 Metrics that matter report
Lesson #75 Understanding measurement
Lesson #76 7 Rules of the Game
Lesson #77 7 Things you should NEVER do
Lesson #78 The principles of a profitable & scalable account
Lesson #79 Different types of audits
Lesson #80 Guide to our Google Ads audit process
Lesson #81 A quick wins cheat sheet
Real-life success from our students.
★★★★★
JEREMY TRIPLED HIS INCOME
“I went from barely paying my bills to quitting my job and traveling the world.”
Truly exceptional and comprehensive. Isaac crafted the entire course with the user in mind, aiming to help them maximize profitability in their accounts. Isaac's humble approach and insights gained from working with clients made this course extremely relevant and valuable.
★★★★★
ANASTASIA DOUBLED HER RETURN ON INVESTMENT
“I learned how to create a profitable Google Ads account from the ground up.”
It's hard to find anyone sharing this level of expertise and information with the world. Thank you for always updating the course. I can't thank you enough, Isaac. You have helped me turn my passion into a profitable source of income.
★★★★★
DEREK STARTED HIS OWN AGENCY
“I finally quit my 9 to 5 and started my own ad agency.”
I couldn't wait to start my own agency and be on my own time. I took Isaac's course late one night. I binge-watched it all the way through and set up a Google Ads account the very next day. Started offering my services through Upwork and the rest is history.
★★★★★
GABRIEL BUILT A MILLION DOLLAR BUSINESS
“After only one year we scaled up a business from $0 to $1.1 million in revenue.”
I started an e-commerce business, and I was really struggling with Google Ads. I tried a bunch of other marketing courses from so-called 'gurus,' but they didn't help me much until I found Isaac's course. After the first lesson, I grabbed my notebook and didn't stop scribbling notes. This guy is so knowledgeable.
The power to succeed is already inside you—all you have to do is take that first step.
Take the course
Frequently asked questions
Is the course for beginners or advanced Google Ads experts?
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Does this course cover strategies for lead gen and e-commerce businesses?
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Will Isaac or someone at the AdVenture Academy answer any questions I might have?
319,890
Students who have
taken this course
52,321
5-star reviews from our students.
2X
Average increase in revenue attributed to Google Ads
500+
Clients, big and small, have used our strategies
Try this course for 30 days.
If you don't love it, then get your money back.
We are confident that this course will help you make more money from your Google Ads campaigns. If it doesn't, we'll refund your money, no questions asked.
