Marketers across the world love our Google Ads education...Ā
What you'll learn in this course:Ā
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Set up campaigns that consistently drive results across any industry
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How to pick the right bidding strategy to align with your specific business goals
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How to set up conversion tracking to optimize machine learning and improve outcomes
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Identify and select the best keywords for attracting high-quality traffic
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How to target the right audiences with pinpoint accuracy to maximize conversions
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Craft compelling ads that resonate with your audience and drive action
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Conduct thorough audits to uncover and fix performance issues
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Optimize campaigns for sustained success in a competitive environment
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Set up and scale your budget strategically to maximize growth without overspending
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Execute effective testing strategies to continuously improve results
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Analyze competitor strategies to stay ahead in your market
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Learn advanced tactics to increase your return on ad spend
What's included?
30+ hours of on-demand video content
Easy-to-follow guides, templates, and calculators
Certificate of completion andĀ LinkedIn recommendation
Easy access on mobile, computer, and TV
81 self-paced lessons for every level of experience
CustomizedĀ learning plan built for you
Personalized support from advanced strategists
Proven tactics and strategies used by an ad agency
The curriculum.Ā
17 sections | 81 lessons | 24h 42m total length
Lesson #1 The key metrics of Google Ads
LessonĀ #2 Understanding the Google Ads auction
LessonĀ #3 What determines your actual CPC?
LessonĀ #4 How does the Google Ads auction operate
LessonĀ #5 Balancing CPC against conversion rate and AOV
LessonĀ #6 Google Ads key terminology you need to know
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Lesson #7Ā Introduction to the three pillars of Google Ads
Lesson #8Ā Understanding the user
Lesson #9Ā Managing costsĀ
Lesson #10Ā Leveraging machine learning
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Lesson #11Ā Keyword vs. searchĀ terms vs. negative keywords
Lesson #12Ā Keyword match types
Lesson #13Ā Search terms report
Lesson #14Ā Brand inclusionsĀ and brand exclusions lists
Lesson #15Ā Understanding negative keywords
Lesson #16Ā Ā Keyword and search term dashboard walkthrough
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Lesson #17Ā Understanding targeting vs. observation vs. exclusionĀ
Lesson #18Ā Audience targeting options
Lesson #19Ā Audience-focused strategies
Lesson #20Ā Analyzing audience performance reports
Lesson #21Ā Audience testing ideasĀ Ā
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Lesson #22Ā Understanding the user funnel
Lesson #23Ā The psychological principles ofĀ ad copy
Lesson #24Ā Isaacās top 5 tips for ad copy
Lesson #25Ā Isaacās top 5 tips for creatives
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Lesson #26Ā Managing costs with bidding strategies
Lesson #27Ā Google Ads bidding strategies
Lesson #28Ā The case for smart bidding
Lesson #29Ā The case for manual biddingĀ
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Lesson #30Ā The auction insights report
Lesson #31Ā Supply / Demand = Competitiveness
Lesson #32Ā Troubleshooting high costs
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Lesson #33Ā High-quality conversion data
Lesson #34Ā Data. budget. time.
Lesson #35Ā Understanding AI confidence
Lesson #36Ā Practical applications
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Lesson #36Ā The anatomy of a search campaign
Lesson #37Ā Branded search philosophy
Lesson #38Ā New search campaigns for e-commerce & lead gen
Lesson #39Ā Value-based bidding for lead gen
Lesson #40Ā Example search campaign set up
Lesson #41Ā Common search campaign questions & tips
Lesson #42Ā 10 strategies for search success
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Lesson #43Ā Understanding responsive search ads (RSA)
Lesson #44Ā Top 3 Problems With RSAās
Lesson #45Ā 5 Tactical Solutions To Improve Your RSA Performance
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Lesson #46Ā What is demand generationĀ
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Lesson #47Ā Where demand gen campaigns appear
Lesson #48Ā Demand gen campaign tips
Lesson #49Ā The basics of an app campaign
Lesson #50Ā Understand your levers
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Lesson #51Ā Video campaign strategies
Lesson #52Ā How to produce an effective video ad for YouTube
Lesson #53Ā The principles of a quality video
Lesson #54Ā YouTube ad mathĀ
Lesson #55Ā Creative frameworks
Lesson #56Ā The ADUCATE Method
Lesson #57Ā Ways to increase click-through rate
Lesson #58Ā How effective are video campaigns?
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Lesson #59Ā The Conversion Tracking Layers
Lesson #60Ā Data-driven attribution
Lesson #61Ā Primary vs. secondary conversionĀ actions
Lesson #62Ā Offline conversion trackingĀ
Lesson #63Ā Enhanced conversions
Lesson #64Ā Consent mode and conversion modeling
Lesson #65Ā Conversion adjustments for returns, partial returns, or cancellations
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Lesson #66Ā New customer data
Lesson #67Ā Cart data (e-commerce)
Lesson #68Ā Profit tracking (e-commerce)
Lesson #69Ā Server-side tracking
Lesson #70Ā Third party cross-channel attribution tools
Lesson #71Ā Transaction ID tracking & custom variables
Lesson #72Ā Conversion Action ReportingĀ
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Lesson #73Ā Dashboard walkthrough
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Lesson #74Ā Metrics that matter report
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Lesson #75Ā Understanding measurement
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Lesson #76Ā 7 Rules of the Game
Lesson #77Ā 7 Things you should NEVER do
Lesson #78Ā The principles of a profitable & scalable accountĀ
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Lesson #79Ā Different types of audits
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Lesson #80Ā Guide to our Google Ads audit process
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Lesson #81Ā A quick wins cheat sheet
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Real-life success from our students.
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JEREMY TRIPLED HIS INCOME
āI went from barely paying my bills to quitting my job and traveling the world.ā
Truly exceptional and comprehensive.Ā IsaacĀ crafted the entire course with the user in mind, aiming to help them maximize profitability in their accounts. Isaac's humble approach and insights gained from working with clients made this course extremely relevant and valuable.
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ANASTASIAĀ DOUBLEDĀ HERĀ RETURN ON INVESTMENT
āI learned how to create a profitable Google Ads account from the ground up.ā
It's hard to find anyone sharing this level of expertise and information with the world. Thank you for always updating the course. I can't thank you enough, Isaac. You have helped me turn my passion into a profitable source of income.Ā
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DEREKĀ STARTED HIS OWN AGENCY
āI finally quit my 9 to 5 and started my own ad agency.ā
I couldn't wait to start my own agency and be on my own time. I took Isaac's course late one night. I binge-watched it all the way through and set up a Google AdsĀ account the very next day. Started offering my services through Upwork and the rest is history.Ā
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GABRIEL BUILT A MILLION DOLLAR BUSINESS
āAfter only one year we scaled up a business from $0 to $1.1 million in revenue.ā
I started an e-commerce business, and I was really struggling with Google Ads. I tried a bunch of other marketing courses from so-called 'gurus,' but they didn't help me much until I found Isaac's course.Ā After the first lesson, I grabbed my notebook and didn't stop scribbling notes. This guy is so knowledgeable.Ā
The power to succeed is already inside you. All you have to do isĀ take that first step.
TAKE THE COURSE
Frequently asked questions
Is the course for beginners or advanced Google Ads experts?
How current is this course?
Will the course guide me through the advanced strategies?
How practical and hands-on is this course?
Does this course cover strategies for lead gen and e-commerce businesses?
Is there a money-back guarantee?
Will IsaaC answer any questions I might have?
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319,890
Students who have
taken this course
52,321
5-star reviews from our students.Ā
2X
AverageĀ increase in revenue attributed to Google Ads
500+
Clients, big and small, have used our strategies
Try this course for 30 days.Ā
If you don't love it, then get your money back.Ā
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We are confident that this course will help you make more money from your Google Ads campaigns. If it doesn't, we'll refund your money, no questions asked.Ā
