Deals we've closed with Revenue Revolution™ System:
This one mistake cost me $750,000 my first two years after founding AdVenture Media ...
Hi, I'm Isaac Rudansky. Let's talk about the least pleasant part of agency life: figuring out how much to charge clients. When I started the agency, I did what everyone was doing and charged clients a flat 10% of ad spend.
I thought charging clients a flat percentage of spend or a fixed retainer was the best approach ... until I realized that it wasn't.
Far from it.
The problem first reared its head when a few prospects asked if we'd work only on performance-based compensation.
In other words, give up our guaranteed retainer entirely, and instead, only get paid when campaign performance exceeded their targets. But what agency wants to get paid on performance only?
You're giving your clients your time and your expertise, and actual performance is often impacted by things way beyond your control.
But clients don't see it that way—they want their agencies to have skin in the game. Clients want to feel that their agencies are accountable.
It got me thinking ...
What if agencies can keep their guaranteed monthly fees while at the same time giving their clients what they want?
It took us two years of testing, consulting with Harvard grads (seriously), and tens of thousands of dollars paid to MBAs who helped developed the solution:
The Revenue Revolution™ System by AdVenture Media
And now, it's yours for a fraction of the income it's going to generate for you.
Here's how it works:
You offer your client a small discount (5-10%) on your retainer fee. If your typical retainer is $5,000/month, you pitch a $4,500/month fixed fee.
But in exchange for that discount, you get a performance-based bonus. For example, if your client wants to achieve a 250% ROAS from their campaigns, the template is easily customizable to output a bonus payment to your agency in any month where ROAS exceeds 250%. The specific bonus amount is fully customizable in the template itself.
This way, you're still earning your monthly retainer fee, but your clients are focused on the portion of compensation tied to performance. If you don't hit your bonus, you're still getting paid.
And you know what's crazy?
Once we started rolling out the Revenue Revolution™ System for our clients, our close rates skyrocketed.
We went from closing 15% of our MQLs to nearly 30% of our MQLs.
And you know what's even crazier?
We started retaining our clients for longer.
Fewer clients churned because of poor performance in a given month. Why? Because in their minds, a significant portion of their agency fees were tied to performance. The increased retention rates made up for the small discounted retainer fee tenfold.
I did the math, and by not using the Revenue Revolution™ fee structure we forfeited over $750,000 in profit in just two years.
Since then, we've earned millions in incremental profit directly attributable to these very templates.
It's an incredible system, and I'm so excited to share them with agencies and freelancers around the world.
I personally guarantee the Revenue Revolution™ System will work for you. If it doesn't, we'll refund your money, no questions asked.
Upwards and onwards,
Give your clients what they want without giving up anything you want.
The Revenue Revolution™ System combines fixed rate billing + performance billing, making clients happier to sign faster and stay longer. At the same time, agencies get paid for the value they bring and still get paid even if they don't hit benchmarks. It’s a win-win!
You'll earn more money with The Revenue Revolution™ System. Guaranteed.
2X
Clients billed with this system stay with their agency twice as long.
30%
This system bumped up close rates by 30% and snagged clients like Nasdaq and Forbes!
25%
Freelancers and agencies are raking in an average of an extra 25% in monthly client revenue over the year with this system.
Click the purple play button to learn more about the Revenue Revolution™ agency fee templates.
What's included with this template?
Downloadable Templates
Downloadable Google Sheets & Excel template that you can copy, paste, and customize to fit every client's unique goals.
20 Minute Video Walkthrough
Detailed video instructions explaining how to customize it for all different clients. Customize the template in just a few clicks.
How To Pitch To Clients
How to pitch this billing model to new and existing clients + how to easily integrate The Revenue Revolution™ System into your current billing system.
The results? We're about to blow your mind.
+ $100,000 in annual billing
B2B Client
A client with over $2 million in annual ad spend started with a 10% retainer, bringing in $200,000 for us. We then switched to performance billing, dropping the retainer to 8% and earning $160,000. We hit our targets and earned an extra $100,000. They also increased their monthly ad spend, leading to higher retainer brackets and even greater profits for our team and theirs. So, we netted an additional $100,000 overall from implementing performance-based bonuses.
+ $35,000 in annual billing
E-commerce Client
A client with around $700,000 in annual ad spend initially paid us a 10% retainer, netting us $70,000. We decided to shake things up by keeping the 10% retainer but adding performance billing based on ROAS targets. Our team smashed those targets, earning us an extra $35,000 and bringing our total haul to $105,000. The ROAS goals fired up our team, and we celebrated by sharing part of the bonuses with our employees.
+ $43,000 in annual billing
SaaS Client
An incredible SaaS client had about $430,000 in annual ad spend and started with a 10% retainer, earning us $43,000. We then introduced performance billing based on deal targets while keeping the 10% retainer. Although we didn’t hit the bonus targets, we built trust and maintained a strong, long-term relationship. This led to the client increasing their bracket fees, ultimately boosting our annual billing by $43,000—and still counting.
+ $300,000 in annual billing
E-commerce Prospect
An incredible lead with about $1.6 million in annual ad spend came through. We introduced performance billing based on revenue targets into our proposal, which impressed the prospect so much that they canceled all other calls with other agencies. We secured a 12-month contract with this fantastic prospect, resulting in $300,000 in annual billing.
Sale ends soon! Close even just one deal with the Revenue Revolution™ agency fee template and it will be well worth the investment.
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Download and Customize for Unlimited Clients
Step #1
Customize Your Inputs
Easily customize your template with your company name, your client's name, campaign description, and key conversion actions that signify a payable target.
Step #2
Establish Benchmarks
Establish a benchmark campaign target required to earn a bonus. Then input your base fee and the dollar amount you'll earn for when you surpass the goal of the agreed upon benchmark.
For example: Use the Target ROAS bonus template to earn 20% of the difference between breakeven ROAS and actual ROAS. If your client's benchmark is a 500% ROAS, and you generate 500 purchases at a $100 average order value, giving you a 700% ROAS, your bonus would be $4,000 (on top of your monthly retainer).
Step #3
Scenario Modeling
This template will automatically give you three real-world scenarios and display whether or not you'd achieve a bonus under three sets of conditions. Play with the inputs and see how performance impacts your total compensation!
Step #4
Track and Forecast Bonuses
This template helps you monitor monthly and annual anticipated bonuses alongside retainer fees. It gives you and your clients transparent insights into performance targets and financial details.
Step #5
Predict Client Profit
Include forecasting of your clients' profitability into the bonus model. By analyzing key financial data and trends, it provides detailed profit projections. This helps in setting client expectations and optimizing returns, enhancing trust in your services, and improving financial outcomes.
Step #6
Invoice Your Retainer + Bonus Fees
Built for all client types. This performance-based bonus is a complement, not a substitute, for your retainer fee. It's meticulously designed to add value on top of what you already earn, ensuring that your dedication and hard work are rewarded beyond the standard compensation.
See for yourself why agency owners and freelancers love The Revenue Revolution™ System.
"I really like this template, I used it last week on a client just to impress them and got a new contract!!!"
Matias
Freelance Marketer
"I scaled my business from $0 to $1.1 million in just one year because of Isaac's courses."
Gabriel
Digital Marketing Consultant
"POURING priceless information. There is a TON of actionable and useful stuff to try right away."
Peter
Ad Agency Owner
Revenue Revolution™ FAQs
Who is this product for?
Will this billing model replace my retainer fee?
What is the risk-reward of implementing this model?
Will Isaac teach me how to transition from my current billing structure?
Is there a video for this individual template?
Is there a money-back guarantee?
Browse the full collection of Revenue Revolution™ agency fee templates.
Align with Client KPIs. Keep your Retainer. Add Bonus Payouts. Everyone Wins.
Retainer + ROAS Bonus
Template
For clients whose primary objective is a return on ad spend.
Retainer + Revenue Bonus Template
For clients whose primary objective is a target revenue.
Retainer + Lead Volume Bonus Template
For clients whose primary objective is a target lead volume.
Retainer + Deal Volume
Bonus Template
For clients whose primary objective is target deal volume.
Retainer + Cost Per Lead Bonus Template
For clients whose primary objective is a target cost per lead.
Retainer + Cost Per Deal Bonus Template
For clients whose primary objective is target cost per deal.
Retainer + Lead Volume and Cost Per Lead Bonus Template
For clients whose primary objective is lead volume and cost per lead.
Retainer + Deal Volume and Cost Per Deal Bonus Template
For clients whose primary objective is deal volume and cost per deal.
Price increasing fast! Grab these templates now.
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The Revenue Revolution™ System is created by a leading digital agency.
290,000+ Students
Isaac Rudansky and the AdVenture leadership team have trained over 290,000 students around the globe.
#1 Bestselling book
We wrote the book on performance advertising: Join or Die, Digital Advertising in the Age of Automation.
