Marketers across the world love our digital advertising education...
What you'll learn in this course:
◼ Learn the 4 P’s of Marketing (product, price, place, and promotion) and how they shape advertising strategies.
◼ Understand how psychology influences people’s decisions and use it to improve your ads.
◼ Get a clear picture of how digital marketing works and how all the different channels fit together
◼ Learn the difference between building brand awareness and getting quick results with performance ads.
◼ Understand the marketing funnel and how to guide customers from first seeing your brand to making a purchase.
◼ Find out what helps brands grow and succeed over time.
◼ Learn how paid ads have changed and where they’re going in the future.
◼ Get familiar with the key terms in paid ads so you can feel confident in your campaigns.
◼ Handle the tricky middle stage of the customer journey and keep your audience engaged.
◼ Learn about the different ad platforms like Google and Facebook, and how to choose the right one for your goals.
◼ Understand how to track and measure the results of your ads, even when it’s tough to do.
◼ Explore how AI is changing advertising and what you need to know to stay ahead.
What's included?
4+ hours of on-demand video content
Easy-to-follow guides and templates.
Certificate of completion and LinkedIn recommendation
Easy access on mobile, computer, and TV
15 self-paced lessons for every level of experience
Customized learning plan built for you
Personalized support from advanced strategists
Proven tactics and strategies used by an ad agency
The curriculum.
4 sections | 15 lessons | 4h 38m total length
Lesson #1 Introduction to the world of digital advertising
Lesson #2 The 4 P's of marketing
Lesson #3 The 7 key principles of psychological influence
Lesson #4 Understanding the digital marketing ecosystem
Lesson #5 Brand vs. performance advertising
Lesson #6 The traditional marketing funnel
Lesson #7 How brands grow
Lesson #8 The theory & evolution of paid ads
Lesson #9 The key terminology of paid ads
Lesson #10 The messy middle
Lesson #11 Understanding the different advertising platforms
Lesson #12 Every advertiser's achilles heel: attribution
Lesson #13 Effective advertising vs. accountable advertising
Lesson #14 Economic modeling
Lesson #15 The modern marketer's role in the AI driven landscape
Real-life success from our students.
★★★★★
TIA AND ANNA STARTED THEIR OWN BUSINESS
“We knew nothing about marketing and this course taught us everything we needed to know in such a clear way.”
As sisters, best friends, and entrepreneurs, we had a dream to start our own drink and dessert business but lacked any background in marketing. Then we discovered Patrick’s course, and it completely transformed our approach. The level of intricacy he covers—explaining every detail of paid advertising in a way that’s easy to understand—was beyond anything we expected. Well done.
★★★★★
RAJESH RUNS HIS OWN ADVERTISING AGENCY
“Patrick simplifies complex marketing concepts into actionable ideas for everyday marketers.”
Patrick's insights are absolutely brilliant. He has a way of breaking down complex marketing concepts into actionable ideas for everyday marketers. Every time I take one of his courses, I walk away with a ton of knowledge that I can immediately apply. Get ready to see your brand grow. I highly recommend you take this course. You will not regret it for a second.
★★★★★
BENJAMIN GOT A $10K PROMOTION
“I learned more here than in my four years of studying marketing in school.”
If digital marketing feels overwhelming, this course is essential. It covers everything you need to grow a brand and thrive in today’s fast-paced world. I have a marketing degree, yet I learned more here than in four years of study. The course is packed with practical insights and in-depth research every marketer should know.
★★★★★
INNA GOT HIRED AT AN AGENCY
“Patrick goes into such depth. He is brilliant and I love the way he explained everything so clearly.”
Overall, phenomenal course. It essentially covered everything one needs to know to get started in PPC. I truly love the depth of this course as I had no idea where to begin.
The power to succeed is already inside you—all you have to do is take that first step.
Take the course
Frequently asked questions
Is the course for beginners or advanced digital advertising experts?
How current is this course?
Will the course guide me through the advanced strategies?
How practical and hands-on is this course?
Does this course cover strategies for lead gen and e-commerce businesses?
Is there a money-back guarantee?
Will Patrick answer any questions I might have?
319,890
Students have
taken our courses
52,321
5-star reviews from our students.
2X
Average increase in revenue attributed to paid advertising
500+
Clients, big and small, have used our strategies
Try this course for 30 days.
If you don't love it, then get your money back.
We are confident that this course will help you make more money from your advertising campaigns. If it doesn't, we'll refund your money, no questions asked.
