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Paid Media 101: The Crash Course for Strategic Thinkers


Paid ads made easy—master the basics and start building strategic campaigns that actually make real profit.

NEW RELEASE    ★★★★★  317,583+ Students

ⓘ Updated 10/2024 

$99

Take the course
 
Preview course


Get the Paid Media 101 Crash Course 
AND 24 additional courses with the AdVenture Academy all-access pass. 

 

Paid Media 101: The Crash Course for Strategic Thinkers


Paid ads made easy—master the basics and start building strategic campaigns that actually make real profit.

NEW RELEASE  

 
★★★★★  317,583+ Students

ⓘ Updated 9/2024 

$199

Take the course
Preview course

Get the Paid Media 101 Crash Course for Strategic Thinkers AND 24 additional courses with the AdVenture Academy all-access pass. 

Marketers across the world love our digital advertising education... 

What you'll learn in this course: 

 
Learn the 4 P’s of Marketing (product, price, place, and promotion) and how they shape advertising strategies.

◼ Understand how psychology influences people’s decisions and use it to improve your ads.

◼ Get a clear picture of how digital marketing works and how all the different channels fit together

◼ Learn the difference between building brand awareness and getting quick results with performance ads.
◼ Understand the marketing funnel and how to guide customers from first seeing your brand to making a purchase.

◼ Find out what helps brands grow and succeed over time.

◼ Learn how paid ads have changed and where they’re going in the future.

◼ Get familiar with the key terms in paid ads so you can feel confident in your campaigns.
◼ Handle the tricky middle stage of the customer journey and keep your audience engaged.

◼ Learn about the different ad platforms like Google and Facebook, and how to choose the right one for your goals.

◼ Understand how to track and measure the results of your ads, even when it’s tough to do.

◼ Explore how AI is changing advertising and what you need to know to stay ahead.

What's included?

4+ hours of on-demand video content

Easy-to-follow guides and templates.

Certificate of completion and LinkedIn recommendation

Easy access on mobile, computer, and TV

15 self-paced lessons for every level of experience

Customized learning plan built for you

Personalized support from advanced strategists

Proven tactics and strategies used by an ad agency

Take the course

Taught by the author of the #1 book on digital advertising in the AI era.


Learn digital ads from the guy Google flies across the world to teach other advertisers how it’s really done.


Patrick Gilbert is the guy you want teaching digital marketing. Not just because Google flies him all over the world to teach top advertisers, but because he turns the madness of paid media into something... dare we say, manageable.

Whether you’re just testing the waters or already playing with advanced strategies, this course gives you everything you didn’t know you were missing.

In this course, Patrick explores the fundamentals of digital advertising, the nuances of every platform, and how to understand your role in the modern marketing landscape. So buckle up and get ready to learn how to grow any business in this tangled mess we call the modern world.

Take the course

Taught by the author of the #1 bestselling book on digital advertising in the age of AI.


Learn digital ads from the guy Google flies across the world to teach other advertisers how it’s really done.


Patrick Gilbert is the guy you want teaching digital marketing. Not just because Google flies him all over the world to teach top advertisers, but because he turns the madness of paid media into something... dare we say, manageable.

Whether you’re just testing the waters or already playing with advanced strategies, this course gives you everything you didn’t know you were missing.

In this course, Patrick explores the fundamentals of digital advertising, the nuances of every platform, and how to understand your role in the modern marketing landscape. So buckle up and get ready to learn how to grow any business in this tangled mess we call the modern world.

Take the course

The curriculum. 


4 sections
| 15 lessons | 4h 38m total length


Lesson #1
 Introduction to the world of digital advertising

Lesson #2 
The 4 P's of marketing

Lesson #3 The 7 key principles of psychological influence

Lesson #4 Understanding the digital marketing ecosystem

 


 

 

Lesson #5 Brand vs. performance advertising

Lesson #6 The traditional marketing funnel

Lesson #7 How brands grow

 


 

Lesson #8 The theory & evolution of paid ads

Lesson #9 The key terminology of paid ads

Lesson #10 The messy middle

Lesson #11 Understanding the different advertising platforms
 

 


 

Lesson #12 Every advertiser's achilles heel: attribution

Lesson #13 Effective advertising vs. accountable advertising

Lesson #14 Economic modeling

Lesson #15 The modern marketer's role in the AI driven landscape

 


 

Free gift with purchase. Limited time only!


Sign up for Paid Media 101: The Crash Course for Strategic Thinkers and snag Patrick Gilbert’s bestselling book Join or Die: Digital Advertising in the Age of Automation for free.

It’s everything you need to conquer digital advertising in one package. But hurry—this deal's ticking down!

 

Get my free gift with purchase

Free gift with purchase. Limited time only!

Sign up for Paid Media 101: The Crash Course for Strategic Thinkers and snag Patrick Gilbert’s bestselling book Join or Die: Digital Advertising in the Age of Automation for free.

It’s everything you need to conquer digital advertising in one package. But hurry—this deal's ticking down!

Take the course

A sneak peek inside the course ... 

 
 
Take the course

Real-life success from our students.

 ★★★★★

TIA AND ANNA STARTED THEIR OWN BUSINESS

“We knew nothing about marketing and this course taught us everything we needed to know in such a clear way.”


As sisters, best friends, and entrepreneurs, we had a dream to start our own drink and dessert business but lacked any background in marketing. Then we discovered Patrick’s course, and it completely transformed our approach. The level of intricacy he covers—explaining every detail of paid advertising in a way that’s easy to understand—was beyond anything we expected. Well done.

 


 

 ★★★★★

RAJESH RUNS HIS OWN ADVERTISING AGENCY

“Patrick simplifies complex marketing concepts into actionable ideas for everyday marketers.”


Patrick's insights are absolutely brilliant. He has a way of breaking down complex marketing concepts into actionable ideas for everyday marketers. Every time I take one of his courses, I walk away with a ton of knowledge that I can immediately apply. Get ready to see your brand grow. I highly recommend you take this course. You will not regret it for a second. 

 


 

 ★★★★★

BENJAMIN GOT A $10K PROMOTION

“I learned more here than in my four years of studying marketing in school.”


If digital marketing feels overwhelming, this course is essential. It covers everything you need to grow a brand and thrive in today’s fast-paced world. I have a marketing degree, yet I learned more here than in four years of study. The course is packed with practical insights and in-depth research every marketer should know.

 


 

 ★★★★★

INNA GOT HIRED AT AN AGENCY

“Patrick goes into such depth. He is brilliant and I love the way he explained everything so clearly.”


Overall, phenomenal course. It essentially covered everything one needs to know to get started in PPC. I truly love the depth of this course as I had no idea where to begin.

The power to succeed is already inside you—all you have to do is take that first step.

Take the course

Frequently asked questions


 

319,890

Students have
taken our courses

52,321

5-star reviews from our students. 

2X

Average increase in revenue attributed to paid advertising

500+

Clients, big and small, have used our strategies
Take the course

Try this course for 30 days. 

If you don't love it, then get your money back. 

 

We are confident that this course will help you make more money from your advertising campaigns. If it doesn't, we'll refund your money, no questions asked. 

Take the course


We are on a mission to create a community of kick-ass advertisers 
armed with the most impactful strategies, tools, and insights to get better campaign results, fast. We'd also like Patrick to stop sending the longest emails in the world, but that’s more of a long-term goal.

 

Ready to join our cult?

We are on a mission to create a community of kick-ass advertisers armed with the most impactful strategies, tools, and insights to get better campaign results, fast. We'd also like Patrick to stop sending the longest emails in the world, but that’s more of a long-term goal.

 

Ready to join our cult?

Pop in your email, and we’ll send you digital advertising tips every week (or not).

 

Pop in your email, and we’ll send you digital advertising tips every week (or not).

 

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