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In this 30 minute tutorial video, I teach you how to use Google Optimize to run live A/B tests and redirect tests on your landing page or website.
I originally created this interactive formula calculator as a training device for our team at AdVenture Media. These formulas are important for every online marketer to know, but sometimes even seasoned practitioners forget how to calculate certain key metrics (like breakeven ROAS using your profit margins)!
This is an awesome template that I use all the time. You can use it to project the financial impact of an improvement in conversion rate, or you can use it to analyze the actual financial impact from an improvement in conversion rate.
This is my favorite template to use, and I use it all the time.
The template will also show you how much money you saved per day, month and year, just by increasing your landing page conversion rate.
Download Now!When you A/B test ad copy to find a better design or headline, you're essentially trying to increase click through rate (CTR).
This template gives you and easy way to instantly predict how much money your website will generate just by increasing CTR from your ads and other online marketing campaigns.
Download Now!In this 11 page PDF, I walk you through running your own 5 second usability tests from scratch. I also show you how to make the most of the free calculators and how to use them for your own website and landing pages.
Download Now!Conducting customer support surveys is one of the best ways to identify conversion obstacles on your website. This is the same template that we used to increase conversion rate by over 20% for one of our clients.
Download Now!We're going to cover a lot of material, so have a notepad ready and try to limit distractions as much as possible.
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