Your Business Metrics
Average order value (AOV) - what customers typically spend per purchase
Total cost to fulfill one order (COGS + shipping + processing fees)
What you pay per website visit (total ad spend ÷ sessions from Analytics)
Percentage of sessions that become customers (from Analytics or ad platform)
Total monthly ad spend budget you want to analyze
Your Results
Current CPA
$0.00
Break-Even CPA
$0.00
Sessions You'll Get
0
Customers You'll Get
0
ROAS
0.00x
Profit Per Sale
$0.00
Enter your numbers to see your business health
Quick Guide:
• Current CPA: What you're paying per customer (Cost Per Session ÷ Conversion Rate)
• Break-Even CPA: Maximum you can pay per customer to break even
• ROAS: Return on Ad Spend (Revenue ÷ Ad Spend)
• Sessions You'll Get: Website visits your budget can buy
• Target: Keep Current CPA below Break-Even CPA for profitability
• Current CPA: What you're paying per customer (Cost Per Session ÷ Conversion Rate)
• Break-Even CPA: Maximum you can pay per customer to break even
• ROAS: Return on Ad Spend (Revenue ÷ Ad Spend)
• Sessions You'll Get: Website visits your budget can buy
• Target: Keep Current CPA below Break-Even CPA for profitability
