The Profit Goal Calculator

CAC / ROAS / CPL Calculator

Business Structure & Strategic Goals

Business Name / Industry

Choose Business Model

Lead Generation eCommerce Hybrid

Monthly Revenue Goal ($)

Monthly Customer/Order Goal

Lifetime Value Strategy

Use AOV Only (One-time sales) Include LTV (Repeat business)

Product Name	Price/AOV ($)	Profit Margin (%)	Revenue Share (%)	Action

Rent/Office ($)

Salaries/Founder Pay ($)

Software/Tools ($)

Equipment Depreciation ($)

Utilities ($)

Insurance/Legal/Accounting ($)

Marketing Subscriptions ($)

Other Overhead ($)

Total Fixed Costs: $0/month

Materials ($)

Packaging ($)

Shipping/Fulfillment ($)

Labor Per Sale ($)

Payment Processor Fees (%)

Returns/Damages ($)

Customer Support ($)

Other Variable Costs ($)

Total Variable Costs: $0 per customer